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From the SE blog post currently linked at the top of meta:

Imagine you’ve just gotten on an elevator with a friendly stranger. You have precisely one floor to describe your community to them. What would you say? The elevator pitch is a brief sentence that describes what your site is about. Every word counts!

Once decided, it can be sliced and diced to form:

  • the tagline
  • the motto
  • the blurb under the logo
  • a convenience redirect “nickname” for the site
  • perhaps eventually the domain name in some form

For more detail see: Stack Exchange Naming for Dummies

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  • Did you know 97% of internets are being monitored right now? THAT'S BULLSHIT! USE TOR!
    – Tom Medley
    Oct 3 '13 at 17:07
  • Here's something to consider. I have over 10K over all the SE sites I participate in, and only today found this one because of a question I asked on Google. I ended up joining and posting a question here just now. So there was no elevator speech required in my case. There are some great questions here.
    – SDsolar
    Nov 25 '17 at 4:05
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Tor.SE is the information sharing site about Tor - the network that enables information sharing, even when people try to prevent it.

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  • Ok, I think it's slightly cheesy, but it'll do for a first attempt. I might be able to come up with something better later.
    – Megan Walker
    Sep 28 '13 at 0:14

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